BlackBerry’s popular messaging app, BBM, is stated to have reached the 10,000 sign-up number for Microsoft’s Windows Phone Beta in about 24 hours. This means that Windows Phone users running on Windows Phone 8 or above operating systems are now able to download the app from the Windows Phone Store.
The company has stated that it will release the app in beta form at first, but this does not mean it will lack features present on other platforms, such as the iOS or Android. It is said that BBM Chat, BBM Groups, Find Friends, BBM Feeds and even Pin to Start are available in the Windows Phone app.
Due to its lack of funds, BlackBerry has extended its service to other platform in order to monetize its products. We have previously seen Microsoft do the same with its mobile version of Microsoft Office, having it released for both iOS and Android ahead of its own Windows Phone operating system.
Also, BlackBerry has stated that BBM users decide on which platform they would like to see the service. Since most demand was previously for iOS and Android, Windows Phone fell short and did not receive the app. However, its addition to the Windows Phone Store will also benefit both users and the company, having users talk on their preferred messaging app and BlackBerry making a lot of money out of it.