Western Digital has announced a new hard disk production line, the WD Purple, a 3.5-inch HDD specially designed for surveillance applications. The new production line is said to be targeting homes and small business environments having up to eight hard drives and up to 32 high-definition video cameras.
“By expanding our ‘Power of Choice’ product portfolio with WD Purple, we make it simple for our VARs, integrators and consumers to select the right drive engineered for their application and validated with our industry leading surveillance partners,” said Matt Rutledge, senior vice president and general manager of WD’s Storage Technology group. “WD optimised the WD Purple line of hard drives for surveillance applications to improve high-definition video playback, and operate in 24×7 workloads of surveillance environments.”
The WD Purple lineup is made up of four hard drives, spanning from storage spaces of 1 TB all the way up to 4 TB. The lineup is also equipped with a couple of WD technologies, one being AllFrame which helps reduce video footage loss with a propriety cache policy management technology when combined with ATA, and the other being Advanced Format Technology which is a more efficient media format that enables increased areal density.
The WD Purple production line hard drives is available for purchase with a three-year warranty , having the 1 TB hard drive sold at a price of £54.99 / $92, the 2 TB model coming in at £74.99 / $125, while the 3 TB is available for £99.99 / $167 and the 4 TB at £139.99 / $234.