The battle for retail dominance has just escalated. Again. Walmart, the US retail chain, are not letting amazon steal the spotlight. This year they have announced that they are going to launch a rival sale on Wednesday in retaliation to Amazon’s recently released “Prime Day” meaning more than 2000 rollbacks in prices. The price reductions will last 90 days and will include electronics, home, baby and toys. Starting Monday, Walmart is also reducing the minimum order for free shipping from $50 to $30 for at least 30 days.
Walmart have out-done Amazon for making its lower prices on Prime Day available only to Prime members, who pay $99 a year to be part of the service that offers free shipping upgrades, access to video streaming and music. Walmart plans to say that it is “standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.” In addition to the rollbacks and lower free shipping minimum, Walmart also promises “some special atomic deals,” with more details to come later.
Last week, Amazon announced that Prime Day — scheduled for July 15 and billed as a blowout sale bigger than Black Friday — would be held in honor of the e-commerce company’s 20th anniversary. It will include thousands of deals, with new ones as often as every 10 minutes.
Thank you to Usa Today for providing us with this information.
Image courtesy of melanoidnaton.