We all know of the short period in a cinema before a film starts where a number of adverts are displayed, but none of them has sent that much of a chilling message to its watchers compared to a new Volkswagen ad titled ‘Eyes On The Road’. Shown in the MCL Cinema in Hong Kong, the ad runs with a car driving down a quiet road, which doesn’t seem all that interesting; that is, however, until someone working behind the scenes sends a message to the phones of every person in the cinema, causing every single one of them to get their phones out and read the message. What happens next is where the realisation and the chilling message is given as the car crashes into a tree on the side of the road.
This simple ad clearly demonstrates what happens when you take your eyes off the road and look at your phone – you don’t know what is happening ahead. The video [as seen below] shows the silence as the message sinks in to every person in the cinema.
I don’t need to repeat myself when I say that this message says it all – looking at your phone whilst driving IS DANGEROUS and it CAN kill you and others around you. If it is an urgent call or message, pull over to the side of the road and then respond to it. Don’t put other people’s lives in danger for the sake of reading a message.
[youtube width=”800″ height=”450″]http://youtu.be/JHixeIr_6BM[/youtube]
I hope for that sake of everyone that this advert is shown in more cinemas around the world – the way in which it demonstrates the dangers couldn’t be easier – the chilling feeling that you get from it should get the point across.