The Amazon Fire TV Stick is now available for pre-order in the UK priced £35, or for just £7 for new Amazon Prime customers. The HDMI dongle, Amazon rival to Google’s Chromecast, is also available to existing Prime customers for £19.
In terms of its specifications, the Fire TV Stick wipes the floor with Chromecast, boasting four-times the on-board storage and twice the memory, plus a dual-core processor and dual band WiFi, compared to Chromecasts single core processor and single band WiFi.
Amazon CEO Jeff Bezos said, “We’re excited to introduce Fire TV Stick in the UK. Fire TV Stick is the most powerful streaming media stick available, with a dual-core processor, 1GB of RAM, 8GB of storage, dual-band and dual-antenna Wi-Fi, included remote control, voice search with our free mobile app, and an open ecosystem. The team has packed a huge amount of power and selection into an incredible price point—Fire TV Stick is just £35.”
Amazon Fire TV gives viewers access to Prime Instant Video, Netflix, BBC iPlayer, BBC News, BBC Sport, Sky News, Curzon Home Cinema, STV Player, and other video services, with 1080p playback at 60fps and Dolby Digital Plus surround sound.
The £7 and £19 reductions for new and existing Prime customers, respectively, are valid until 26th March.