Uber gets in the news a lot. The mayor of London, Boris Johnson, has called it out for being breaking the law, three cities in Germany no longer have the service and French Uber drivers even created a rival app. Amongst all of this Uber can’t be having too good a time, even though popularity and usage of the app are growing? Not in the U.S it would seem as Uber lowers their prices to help pick up usage in the new year.
It’s a new year, it’s still cold and we still have to get around. Seems like people aren’t using Uber as much as they expected as Uber posted explaining that people staying indoors to keep warm and save money means that this time of year, people tend not to use the service. In order to get usage of the service up, in over 100 cities in the US and Canada, the service will cut prices for riders and stating that they are “guaranteeing earnings for drivers to ensure that no one is disadvantaged”.
With them continuing on to say that the percentage cut to prices will be different from city to city, and no exact figures on what each location will receive or even what the guaranteed earnings for drivers will be users may be skeptical. If you’re in the US or Canada though, now might the right time to pop out and do that little bit of shopping you’ve been putting off so far.