Apple’s CEO, Tim Cook appears to be on the warpath of late and becoming quite outspoken about the PC platform and Microsoft’s hardware endeavors. Only yesterday, he described PCs as ‘pointless’ and an outdated premise compared to the iPad Pro. There’s a huge sense of irony here as the term PC refers to computer hardware, and Apple’s role involves creating their own operating system for heavily restricted PCs. These remarks have made Tim Cook look extremely foolish, and I cannot understand his bizarre thought process.
Microsoft’s Surface Book is certainly one of the most impressive hardware reveals I’ve seen for some time. However, Tim Cook disagrees and made some fairly disparaging remarks about the device during an appearance at an Irish college. He criticized the product and said:
“It’s a product that tries too hard to do too much,”
“It’s trying to be a tablet and a notebook and it really succeeds at being neither. It’s sort of deluded.”
For all Apple’s posturing about their “really good” relationship with Microsoft, Tim Cook isn’t speaking on amicable terms and behaving in an appalling manner. It’s hilarious to think the iPad Pro is a different, more streamlined device than the Surface Book. If anything, the Surface Book has even more potential and I believe it’s probably the best piece of hardware Microsoft has designed. I’m not entirely sure what’s going on with Apple and Tim Cook, but it seems the company’s aggressive attitude is coming to the forefront.