Often the simplest domain names are the best and unfortunately for Elon Musk, Tesla Motors has had to settle for the teslamotors.com domain instead of the more highly prized tesla.com. The tesla.com domain has been held since 1992 by a Nicola Tesla fan, Stu Grossman, however, it has remained largely unused for the last 24 years. Now a Tesla spokeswoman has confirmed that the electric car company has taken over the domain, with tesla.com now redirecting to the existing teslamotors.com.
It is unclear what prompted the acquisition of the domain after settling for the use of the Teslamotors.com domain for so long. The domain issue was raised by Elon Musk during the launch of Tesla Motors’ Tesla Energy wing when asked if he had plans to rebrand the company to simply ‘Tesla’ to match its new scope. With this solved, a Tesla rename could be coming up as well as giving Tesla a better grasp on the web for both their electric car business and battery units, as well as whatever Musk may have planned for the company’s future.
What caused Grossman to give up the Tesla domain is currently unknown. According to Bloomberg, John Berryhill, an attorney in Pennsylvania who represented Grossman in a past dispute with Tesla Industries Inc stated that Grossman had bought the domain for personal use due to his affinity for the inventor Tesla. Berryhill said that “Grossman had been approached by many people about giving up the name.” He went on to surmise that Tesla Motors’ acquisition of the tesla.com domain name was part of a voluntary arrangement between the two parties.
Whether it was due to a voluntary arrangement or a lapse in occupancy of the domain by Grossman, the tesla.com domain undoubtedly belongs to Tesla Motors now. This occupation of the tesla.com domain could kick-start a rebrand of the Tesla Motors company and allow them to expand their web presence beyond just cars, whether that expansion will include Musk’s desired electric VTOL remains to be seen.