There is Bad Blood brewing between Country Pop starlet Taylor Swift and Tech industries goliathan Apple who has announced today via her immensely popular Tumblr blog that she will be holding back her album entitled 1989 from the proposed new Apple Music streaming service. The blog repost from Taylor is the direct result of Apple’s apparent decision to accompany the launch of a Music streaming Service with a 3 months free trial offer to prospective fee paying members
Free trial! What’s wrong with that? I hear you ask, after all, everyone likes free, ok free punch in the face is not so good. According to Taylor Swift, the caveat lies firmly at the artists and producers end who will not be paid a penny for those first three months.
This case underlines the tensions which exist between artists and streaming services, in this case artists would like to receive a fee comparable to the worth of the product while Apple would like to offer a carrot to entice the current climate of consumers to its new service. I do feel as if Apple are playing too hard ball, the notion of not paying for goods or intellectual property, in this case music for the first three months of the service launch is pretty ludicrous. Taylor Swift also makes a valid point citing the fact while she has the resource to absorb such action; a talented but unheard of musician, does not.
Do I expect Apple to change their minds? Possibly, it all depends on who pulls their music; after all, Apple does not need to implement these actions considering they are worth around $600 billion dollars, or put it another way, mo money, mo money, mo money.
Thank You Taylor Swift’s Tumblr Blog for providing us with this information
Image Courtesy of Electronic Fresh