Popular music artist Taylor Swift snubbed Spotify by pulling her music from the online streaming music station – and her YouTube music video views have doubled since then.
Nielsen Music Connect informed the Swift Vevo channel on YouTube dramatically increased from 12.5 million views per day during the week ending on Nov. 3 – up to 24 million the following week – and it’s curious to see how much higher the channel can go. Overall, it seems foolhardy to just decide to pull music from an online service, especially when she ended a potential multi-million-dollar payday, along with angering her fans.
However, it appears music listeners are just turning to YouTube to help fill the void – and her album “1989,” which was never allowed on Spotify, sold 1.287 million copies during its first week. That’s the highest opening-week tally since “The Eminem Show” by Eminem in 2002. Only three weeks after the album’s release, it’s already the second-highest selling album of the year, and should only grow higher.
Swift was the highest-profile artist to abandon Spotify, and it would appear other musicians want to rely on the Internet to help music listeners. Foo Fighters front man Dave Grohl recently said he doesn’t care how people listen to his music, as long as they are tuning in – enjoying – and prepared to attend concerts.