Star Wars: The Force Awakens is probably the highest anticipated motion picture of the year, even tho it barely makes it in with a launch date set for December 18th. With such a high-profile movie coming out, the advertising and PR departments are turning and coming up with ideas to promote the movie and its associated merchandise even more. Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker’s release of Star Wars: The Force Awakens merchandise.
The Dodge Chargers take on the look of the Hot Wheels Stormtrooper cruiser and were a perfect fit for the event. In return that meant that meant that Uber users were able to ride in the Star Wars First Order Stormtrooper Chargers for free by using the promotional code HOTWHEELSFF. Riders in the Chargers also received an official Star Wars: The Force Awakens Hot Wheels diecast car.
— Tatiana King Jones (@TatianaKing) September 4, 2015
“The Dodge Charger embodies the look and feel of the Hot Wheels Stormtrooper diecast car and is sure to turn heads when traversing on the streets of NYC on Force Friday”, said a Hot Wheels official while a Fiat Chrysler spokesperson said that it was a one-time promotion independent from the companies recently announced promotional partnership with Lucasfilm.
It is no real surprise that the event was held on Friday as it was the official day where Walt Disney Co. started to roll out the merchandise for the new movie on a global scale.
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