SEGA has been sorely neglecting the Shenmue franchise for over a decade despite the passionate pleas of its fanbase. One could argue it was down the soaring costs of Shenmue and financial risk. However, the series desperately deserved a final chapter to finish the story and remaster of the original classics. The term genius can be applied too loosely in modern society, but Yu Suzuki is a genius of game design.
Thankfully, the advent of crowdfunding helped Suzuki find a platform to produce Shenmue 3 and ask fans for help with the development costs. Initially, the project was a resounding success but the rate of financial payment reduced quite rapidly. This caused some concerns as critics believed the raised amount wouldn’t cover the costs to produce an authentic Shenmue experience.
Whatever the case, it seems Shenmue 3 has multiple sources of revenue and it’s finally happening after all these years! Up to this point, SEGA has remained fairly distant but it seems like they are more open to revisiting the series and possibly releasing a HD remaster. SEGA Europe’s marketing director Jon Rooke told Marketing Week:
“Yes, we want to innovate and back smarthphones and virtual reality but our key purpose is to go back to what the brand used to stand for,”
“I think the buzz around Shenmue 3 shows that people love our legacy,”
“Over the next few years, we want to use engaging content and marketing to remind the public why they fell in love with Sega in the first place.”
Would you buy Shenmue I and II if a remaster came to PC?