Samsung has revealed that it is opening its own virtual reality movie studio in New York. The company made the announcement at the Sundance Film Festival last week. The news follows the recent unveiling of the new Samsung Gear VR headset, which we got a glimpse at during CES 2016 in Las Vegas earlier this month.
Samsung Studio is a collaboration with the Sundance Institute, founded by actor Robert Redford to support independent filmmakers, and will open at Samsung’s existing New York office. Neither has revealed the specifics of the VR content it plans to produce, but the partnership did yield a VR comedy short, called Interrogation, made by the team from Funny or Die.
“One of the biggest trends and themes for 2016 is virtual reality. At Samsung, we are making VR more accessible by partnering with the best in the industry to deliver a growing library of engaging, rich content for our Gear VR which is all made possible by our latest Galaxy devices,” Marc Mathieu, chief marketing officer at Samsung Electronics America, said. “We are excited to engage with the creative community at the 2016 Sundance Film Festival to collaborate and amplify viewpoints, content and new technological advancements as we continue to cultivate development in the VR community.”