A medium-spanning coalition of businesses has united to form the UHD (Ultra High Definition) Alliance with the aim of setting the standard for 4K and UHD content, terminology, and delivery. Samsung, Sony, Panasonic, and Sharp represent the TV industry, while Disney, Fox, Warner Bros., Netflix, and DirecTV cover content delivery, and Dolby and Technicolor as ambassadors of content creation.
H.S. Kim, executive for Samsung displays, said of the alliance, “This is a game changer. Most importantly, for consumers,” asserting that their goal is to establish a “healthy UHD ecosystem.”
For starters, the alliance wants to differentiate between the terms ‘4K’ and ‘UHD’, which, though used synonymously, refer to differing resolutions.
“Nothing but good can come from it,” said Lee. “It’s just a great opportunity for the industry to rally around UHD.”
Source: The Verge