CES 2016: Streaming various forms of video content has revolutionized our viewing habits and provided a more convenient, legitimate alternative to traditional TV broadcasts. Roku’s ability to offer over 100 video channels has made their devices a popular choice for consumers wanting a flexible and no compromise viewing experience. During CES 2016, the company unveiled their plans to integrate streaming functionality into 4K TVs and already working with TCL, Haier, Hisense, Insignia and Sharp to launch nearly 60 new Roku TV models.
Additionally, Roku is releasing the TV HDR reference design to partners which enables them to utilize HDR technology in upcoming 4K smart TVs. Not only that, the system is based on the HDR 10 standard and should contain Dolby Vision support.