Razer is one of the leading peripheral manufacturers in the world and continues to grow at an impressive pace. More specifically, in 2014, the company was valued at over $1 billion due to an undisclosed investment from Intel. Over the last few years, Razer has expanded beyond the peripheral market and sold products in other sectors such as the Razer Blade 2015 ultrabook. Their financial success has given them the room to open a corporate venture capital fund which allow clients to use Razer’s industry expertise. CEO and co-founder Min-Liang Tan told Techcrunch:
“The plan is really to find strategic companies that we can help and [that can] leverage off of our profile,”
“We’re really globally covered… and can pretty much [assist them] before they even more into a new geographies or jurisdictions.”
“We can [tell portfolio companies that] this is what we learned in this jurisdiction. For example, here’s our European sales manager and they can talk to him. He’s not going to help you do your work, but he’s sure as hell going to take you 70 percent of the way there by telling you what the pitfalls are. We’ve got people on the ground who have been doing the exact same work [for years],”
Razer is already a massive brand name and believes they can employ their marketing skills to help clients become a success story. The current market situation is fragile, and it’s incredibly difficult to be a commercial success. As a result, I can see this venture becoming quite popular as companies or individuals seek an investment. Currently, there isn’t a specific date set for Razer’s capital fund, but it looks likely to begin sometime in 2016.