PayPal introduced the One Touch feature last year when it first rolled out to mobile devices in the US. Retailers who already had a PayPal payment feature could switch automatically and allow customers to make payments without the need of entering their passwords again. This was ideal for people who wanted to quickly check out their products, but it was available just for mobile.
A month ago, PayPal launched the feature for the web in the US. This meant that you could log into a website, place everything you wanted in your basket and then quickly make a PayPal One Touch check-out. While no official stats have been disclosed, the feature seems to be so popular that PayPal now wants to make it available in other markets too.
The company said that it will make their One Touch feature for web available for Canada and the UK at first, but more countries are on the list. The mobile version is said to also be live in Australia, France, Italy, Sweden and Spain, with more countries being considered for the near future.
The move also comes after Apple announced that it is expanding the Apple Pay feature to the UK, so it’s likely that PayPal wants to join its service with Apple’s own payment feature once it gets released in other countries. Still, I think we will have to wait a bit longer for people to actually get comfortable with paying in stores with their iPhones.
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