Company image done right – Wednesdays ‘South Park’ episode ensured that all Oculus support tickets on the following day were answered quickly and efficiently by “Steve”.
Steve ensured he took “care of all your customer needs in a timely and satisfactory manner” – providing a humorous and different Easter egg for those who wished to email in with a query. If you’re sitting here rather confused as to exactly what we’re talking about, it’s about time you caught up on some South Park re-runs. You may do so through their official website, or maybe ask your nearest fan.
The responses were first seen around social media, seeing many users post up their varying experiences with Steve. Later confirmed by the Uploadvr team personally, it’s obvious that the team at Oculus understands their audience and consumer base.
We’re seeing more companies adopt this kind of ‘new-age marketing’, seeing positions open up in large scale corporations for dedicated social media operators, community managers and various similar positions. Not only does it provide something that’s actually funny to look at, but gives users the impression that the company ‘gets’ it’s audience – something that’s not often enough seen in this day and age. You wouldn’t hire a Football coach to run a baseball team, so why would you hire an out-of-touch sales rep as your marketing manager?
Back to Oculus however, it seems that this Easter egg was only applicable to their ticket support service – choosing not to budge on their social media platform. As for the episode itself, the main South Park characters saw themselves enter a never-ending customer service loop thanks to “Steve” from the Oculus support team – being unable to escape unless they agree they’ve received “satisfactory customer service”.
GG, WP Oculus. We’re interested to see if there’s similar things planned for the future.
Image courtesy of BGR