Meet the ActiWait, the new product behind an Indiegogo campaign that promises to let you play Pong while waiting to cross the road.
The concept is the result of work by 3 German design students that replaces the usual buttons and ‘WAIT’ sign with a touchscreen display that lets you play a unique version of Pong, allowing you to compete with your fellow pedestrian on the opposite side of the street.
The idea may just seem like a fun time waster, but the designers believe it could bring some real benefits. They say it could increase safety by reducing the phenomena of jaywalking – getting people off their phones and concentrated on the road (the ActiWait ends the game and flashes green when it’s safe to cross). They also say that the screens could be used for other applications like public surveys, speed dating, navigation and road safety education for kids.
While one setup has been installed in Hildesheim, Germany since 2012, the designers say they need €35,000 to get the ActiWait into more towns and cities. You can contribute here.