The rise of mobile gaming has been pretty dramatic in the last few years and attracted a casual audience to the industry. As a result, free-to-play mobile games like Candy Crush Saga and Angry Birds have become a huge commercial success. This stems from the business model which entices micro-payments through regular gameplay. According to the research firm, EEDAR, the mobile gaming market is on track to reach a total revenue in excess of $25 billion by the end of this year.
Here we can see financial success and market size by geographical region. Mobile gaming is already massive in China, and Japan. There’s been a revolution in the Japanese gaming sector as the general population spends a huge amount of time playing mobile puzzle games. On another note, the USA just reaches the top revenue figure and this illustrates how mainstream mobile gaming is worldwide.
Other statistics provide information about the type of devices used. As expected, Android is way ahead in the Chinese market, where ultra-cheap handsets are required. Although, iOS continues to make up a substantial part of the gaming market in Japan. If you want to read the report in full, please visit this link to download the research. Please note, accessing the report requires you to set up a free account.