After the launch of its audio streaming app Milk Music, Samsung’s media service strategy took another step forward on Wednesday with the reveal of Milk Video, an add-free video aggregation app designed to challenge YouTube. Milk Video pulls clips from sources including Vevo, Buzzfeed, Vice, CollegeHumor, and, of course, YouTube itself, and collates them into a customisable stream, à la Vine. Funny or Die and Red Bull Studios are slated to produce exclusive content for Milk.
Samsung has its own editorial committee who curate and rank viral video content within specific genres. Kevin Swint, Samsung’s Vice President of Content and Services, maintains that this will help users to discover content more easily, saying, “Discovery happens in very haphazard and random way. This experience leaves a lot of people feeling like they’re always the last one to see the video that everybody is talking about. We thought we could solve that.”
Milk Video is a free app, exclusive to Samsung Galaxy devices.