Microsoft Will Not “Force” Consumers to Upgrade to Windows 10… Or Will They?

by - 4 years ago

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Microsoft has been somewhat pushy concerning the adoption of Windows 10, from the many “forced upgrade” attempts, relentless hidden updates to the secretive file downloading system which launches an installer without explicit user acceptance, the tech giant has clearly overstepped its remit. Well, apparently no, no it has not, if a statement from the corporation is anything to go by.

“Windows Update is trusted for important updates through an official channel, while Windows 10 has been added in order to facilitate an easier way to find an upgrade to your system, you will receive a significant prompt before you choose to continue” said Microsoft.

Sounds reassuring, unfortunately, many users have found their systems being upgraded to Windows 10 without permission.  Microsoft has also found workarounds regarding third-party tools which aim to disable pop-up ads through the system tray, by automatically re-enabling any upgrade prompts. Furthermore, reports have been circulating concerning changes to the update system that will classify Windows 10 as a “recommended Update” from early 2016; this means users who think they will be installing a regular update will, in fact, be downloading the latest OS.

Then there is the latest scenario concerning the “Upgrade Now or Upgrade Tonight” prompt within Windows update for Win 7 and 8 users, but there does not seem to be an option to refuse the upgrade altogether.

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I do think Microsoft have overstepped the mark concerning its relentless pursuit of upgrading every system to its latest OS, consumers have a right to decline any major updates if they wish to through a clear and transparent scheme.  Sticking by an older OS is perfectly legitimate for a variety of reasons, hopefully, I say that word without expectation, Microsoft will see sense and leave consumers be, if not, I can see a backlash to the point where many consumers have no other option but to ditch the brand before migrating to a different OS altogether, whether that be Mac or a variety of Linux distributions.

On a sidenote, I do think it seems slightly odd concerning Microsoft’s current upgrade policy, there seems to be an unprecedented push for all users to install the latest OS, Why? Is it purely marketing or is there something else, such as tracking, privacy, etc.

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1 Comment on Microsoft Will Not “Force” Consumers to Upgrade to Windows 10… Or Will They?

  • Scion says:

    Probably because their whole ecosphere is built around Win10 now. Everything is interconnected & they’re trying to make the app store their golden goose… to keep the fowl analogy going, it’s a chicken and egg scenario for the app store: you need devs and customers but neither will willing go first, so you either force or bribe one group.

    To a developer, if half the windows user market is still on win7 why would bother going through the pains of putting it on the app store?

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