After ending unlimited OneDrive storage and making a number of other controversial changes, Microsoft faced heavy criticism. After a storm of heavy backlash, Microsoft eventually rolled back some of the changes they were planning to implement. Many users felt that Microsoft had rushed things and didn’t properly handle the whole debacle. Now it turns out the rush was due to the fact that “a major publication was going to print something that was very damaging and was not true” about the online storage service.
According to Chief Marketing Officer Chris Capossela, Microsoft had realized that offering too many users unlimited storage simply wasn’t sustainable and was planning the change. Unfortunately, an external factor forced the issue.
“We had given ourselves a couple more months to get everything lined up, all in one fell swoop. OneDrive for Business, OneDrive for consumer, how we grandfathered people, blah, blah blah.
We just were not ready. But the alternative of having a very damaging, borderline false story run in a massive publication […] We just didn’t do a good enough job in the sprint to beat the story to get the communications in the shape that they needed to be.”
In the end, it looks like Microsoft has mostly figured things out, though some issues remain. Hopefully, Microsoft has learned a lesson about communication and that if they offer users something, they’ll take it and run with it.