Starting in spring new year, businesses, individuals and organisations based in London will be able to apply for the new .london domain suffix.
The Internet Corporation for Assigned Names and Numbers, also known as Icann, have awarded the city the rights to its very own domain name, making it the first in the world to have such an honour. New York, Paris and Berlin are believed to have also applied for their own domain names, but for now London is the only confirmed one.
With thousands of businesses already expressing their interest in the new suffix, including Selfridges and Carnaby Street, there is no doubt that the new domain will prove popular. The domain will be managed by Dot London Domains Ltd and I can bet they’re going to be fairly expensive too.
“This is an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city,” said mayor Boris Johnson during a ceremony that involved lighting up City Hall.
However, this may be a great development for those based in London, but could leave other European cities, as well as the rest of the UK feeling a little left out of the party.
Thank you Wired for providing us with this information.