Sony has announced that ‘The Interview’ made $1 Million on its first day. The film was released on Christmas Eve online and in a handful of cinemas on Christmas Day.
“Considering the incredibly challenging circumstances, we are extremely grateful to the people all over the country who came out to experience The Interview on the first day of its unconventional release,” – Rory Bruer, Sony’s President of Global Distribution in a statement to The Wrap.
$1 million for a major motion picture isn’t all that much, especially for one that cost $44 million. Estimates for the movie originally said it would earn over $20 million, that’s for a standard release to all cinemas.
Sony will certainly be interested in these figures. Analysts have suggested that the company could lose billions of dollars due to the hack – something an already struggling Sony doesn’t need. It’s questionable as to how much money the movie will make online and in such a limited number of cinemas.
About those cinemas, why haven’t they decided to show the film now those “9/11 style terrorist attacks” never occurred? It was cowardly of them to do what they did in the first place, but where are they now?
Source: The Verge