In following Apple, HP has found a new audio partner. Teaming up with Bang & Olufsen, who make high-end audio gear, HP plans on improving the sound quality of their devices. By “custom tuning” future devices, as well as isolating audio circuitry and reducing metal used for the headphone jack, Bang & Olufsen will bring their expertise to the table. As of right now, that is all we know for sure, but it’s possible they may do similarly to Beats and pack high quality amps into devices. What separates this deal from the Apple and Beats deal, is that HP laptops, desktops, and tablets will feature either the Bang & Olufsen or B&O Play branding. The first devices released with the integrated features will launch this spring.
The deal won’t only be used for hardware, as HP says they will provide a new control panel for customizing audio, very similar to what was done with Beats. The control panel will feature usual presents found with most software, but a more in-depth manual tuning section, hopefully including a software EQ.
Even though Bang & Olufsen might not be the household name Beats is, the effect of their product won’t be any less.