Yahoo is up for sale, and some of the major players in media and technology are keen to pick over the bones of the once-great company, with Microsoft, Google, Verizon, Time, and the Daily Mail all indicating an interest in future bids.
“Media companies, such as the Daily Mail and Time Inc., are reportedly thinking of making an offer,” reports CNN Money. “A Daily Mail spokesman confirmed to CNN Money that the company is looking at bidding for Yahoo.”
Yahoo is currently valued at around $34b – a shadow of its value in late-2000, when the company was worth closer to $255b – with the company’s Asian stock accounting for the bulk of that valuation, indicating that the company’s internet business is practically worthless.
Google and Microsoft have also been linked with purchases of pieces of Yahoo’s business, though the former is unlikely to make any such deals over concerns of breaking antitrust laws. Microsoft, however, already has a close relationship with Yahoo, and previously attempted a $45b takeover of the company back in 2008.
“Verizon could also be a player,” CNN Money adds. “It owns Yahoo rival AOL and other media assets, and the company has publicly expressed interest in taking a look at Yahoo. AOL is like a mini version of Yahoo, with a sizable digital advertising and online content business. Verizon bought AOL last year for more than $4 billion.”
“Private equity firms General Atlantic, TPG and KKR are also widely reported to be considering buying Yahoo,” CCN Money reveals.
Former Vice President of Google Product Search Marissa Mayer was appointed CEO of Yahoo in 2012, tasked with changing the fortunes of the ailing business. After a promising start, Mayer soon proved impotent in her efforts to stop the rot that had already decimated Yahoo, with her cost-cutting measures of sub-division closures and staff redundancies designed to keep the company ticking over until it could find a new owner.