Mozilla users will soon see a new message in Google’s search engine urging them to switch their default search engine to Google. Users can also choose to ignore the message and hide it until clearing the browser’s cache by pressing the “No, Thanks” button.
This comes as a result of Mozilla changing its default search engine to Yahoo! in November 2014. Default search contracts are the main route to monetizing third-party browsers. Search providers like Google and Yahoo pay browser-makers tens, or even hundreds of millions of dollars for the unique access, as it is a major driver of search traffic from modern browsers.
Firefox has been working with Google as its default search engine since 2004, but the recent change terminated the long partnership with the top web search engine. Google’s new popups make it clear that the company isn’t happy with the shift and it’s also clear that it considers Firefox search traffic a primary target. Firefox is the third most-used personal computer browser after Google’s Chrome browser and Microsoft’s Internet Explorer.
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