Facebook has grown to be one of the most appreciated social media platform on the internet. Since its “birth” in 2004, Mark Zuckerberg, the founder of Facebook, has been leading the social platform down the road of success, having an estimated value of $142 billion to this day.
However, as all things have a beginning, they also have an end. And the end is predicted by researchers at the University of Princeton, where they say that Facebook will lose around 80% of its users by 2017. The forecast has been made in comparison with the growth curve of epidemics in relation to social media networks. The researchers have made previous tests on social media network lifespans, such as Myspace, before applying it to Facebook.
Another equation taken into consideration for the study is the number of times Facebook has been typed into the Google Search Engine. The numbers show that the peak was two years ago, when Facebook seen the most activity and has since then declined slowly. However, they also admit that this is also due to the increasing number of users that use Facebook on their mobile phones and not using the web platform anymore.
Facebook has reported a number of 1.2 billion active users in October and is currently due to update investors in its traffic number, giving a slight sign of its worries as well here. But we all, big or small, have to get used to the idea that everything in life has a beginning, and it most definitely will have an end. But whether or not the study will really reflect the reality of the situation, we will just have to see it with our own eyes in 2017.
Thank you The Guardian for providing us with this information