Speaking with MCV, executive president of the games label at EA – Patrick Soderlund, has reignited the war with Activision and the Call of Duty franchise. Soderlund revealed that EA are throwing everything behind Battlefield 4 to make sure it becomes number one. He believes Battlefield 4 has a great chance of beating Call of Duty Ghosts, both in terms of awards and praise as well as in commercial sales. He believes this opportunity comes from the success EA had with Battlefield 3.
“Maybe they weren’t thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need too. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1 and I am going to make sure I’m No.1.”
As usual EA are putting their plentiful money-supply where their mouth is and striving to be number one is their sole aim in the FPS market.
“We are spending a tonne of money on this, our teams are killing themselves every year to make great games. I want to give our consumers the best I can. We will strive to be No.1. If I said: ‘No.5 is probably fine,’ it’s hard for people to rally behind that message.”
Battlefield 4 launches on October 29th in North America and November 1st in Europe. Call of Duty Ghosts launches on November 5th globally. Both games are available on PC and current generation consoles while Call of Duty Ghosts will also make a showing on the Wii U.
For the most part I don’t think it matters which game emerges victorious as the competition is good for the market. Which title do you think will be better, and which do you think will sell better?
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