Chinese smartphone maker Xiaomi has enjoyed a busy first half of 2014, shipping 26.1 million units during the first two quarters. It’s an impressive sales figure considering the company shipped just 7 million units year-over-year – as Chinese smartphone manufacturers are finding success selling lower-priced models.
In all of 2013, Xiaomi shipped 18.7 million units, according to company spokespeople, indicating a significant sales and marketing effort is finding success.
Xiaomi wants to ship 100 million units in 2015, as the company expands to Russia, India, Brazil, Turkey, Mexico, Malaysia, Thailand, and other select markets not yet controlled by Apple and Samsung. The company is No. 3 inside of China and No. 6 worldwide, focusing on expanding its product portfolio as device technology increases.
Here is what Nicole Peng, Canalys analyst, said regarding Xiaomi:
“They are starting to sort out their supply chain issues. When they launched their first phone, Xiaomi had very high pre-orders, but it was doubtful whether they could fulfill them. Consumers would just be forced to order something else.”
To cater to international phone users, Xiaomi recruited former senior Google executive Hugo Barra to drive sales outside of China.
Although Apple and Samsung dominate in the United States and in Western Europe, there is great potential in China, South America, Africa, and select countries where a demand for affordable smartphones is rising.
Thank you to PC Advisor for providing us with this information
Image courtesy of 9 to 5 Mac