The Apple Watch is set to arrive in April, starting at $345. Now while we all know that, not so many of us care about that base price. Most of us are interested in the price of the ‘rose gold’ option, the ‘Apple Watch Edition’.
Why? Because unlike its iPhone counterpart, instead of just being gold coloured, it really is made of gold. 24-carat gold to be precise. So how much will it cost? $3000, $5000, perhaps $10,000? Who knows, they’re only suggestions. But now, we may just have our first indication of how expensive it will really be, by way of news that Apple is to begin installing safes in stores to house these expensive watches.
Yes, the venerable Mark Gurman of 9to5Mac says that Apple stores will soon be adopting practices somewhat more akin to jewellery stores, all for the ‘Edition’ model of the Apple Watch. He also says that the stores will receive weighing equipment to ensure that no-one has replaced the gold on the watches when someone returns one.
All of this is making it quite clear that this piece of technology, is going to be a pretty serious piece of jewellery too.