In an e-mail to employees, (seen by Re/code) Tim Cook said that the company had raised a total of $20 million for AIDS charity (Product) RED.
Apple had a massive campaign for the charity centred around World AIDS Day in November. The App Store was taken over by (RED) (literally) with a countless number of high profile apps donating all or some of their earnings to the effort. For World AIDS Day itself, a percentage of all profits made by Apple on all products sold on its online store was donated to (RED).
“I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million,” Cook wrote. “The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.”
The money raised during this campaign brings a total donation of $95 million over the period that Apple has supported (RED).