How much do you earn? I expect you to tell me it’s none of my business, and you would be right, this information should be private to each individual. But Apple might see things differently and are contemplating targeting specific adverts which are based on your bank balance.
The United States Patent and Trademark Office (USPTO) have awarded Apple a data mechanism by the name of the “targeted ad technology patent” This means that Apple is reported to have devised a way to analyse each user’s available credit in order. This is with the aim of pin pointing said users ability to purchase an advertised product. Basically, Apple is not going to target a Lamborghini at a consumer if they can afford a smart car.
What’s interesting about this patent is how far this ability might go if it’s implemented; would Apple install a tracking piece of software with the aim of analysing each user’s bank balance? Or would it be only confined to own branded services for example Apple Pay etc.
Apples CEO Tim Cook recently gave a speech at a dinner hosted by the Electronic Privacy Information Centre (EPIC) which he stated; “companies are gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be”. So which Apple will it be, the fun-loving and customer friendly brand, or cash for data and spying on consumers financial affairs conglomerate?
You will know if it’s implemented if you attempt to buy a Rolex and Apple advertises you a Timex.
Image Courtesy of E&T