Apple’s CEO Tim Cook is a divisive figure and has now predicted the fatal demise of the PC platform. In an interview with The Telegraph, he made a number of outrageous comments and said:
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”
“The iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.”
According to Apple’s CEO, the PC is an outdated piece of hardware and he believes it’s ridiculous to consider even buying one. I’ve heard some laughable statements from Apple employees in the past, but this really does set an unassailable standard of idiocy. Tablets and smartphones are usually supplementary devices and cannot replace the traditional desktop in terms of power, or usability. They are wonderful for quickly checking e-mails, or viewing YouTube videos, but you really need a keyboard and mouse to efficiency complete business tasks.
On another note, PC gaming is continuing to flourish and attracting more people to the platform. It seems bizarre for Tim Cook to directly attack the PC, considering their market share is very small. It’s a completely different sector and the statistics illustrate how many people use PCs in comparison to Apple devices. Rest assured, the PC isn’t going anywhere, and low sales are down to two major factors.
Firstly, most people don’t feel the need to upgrade on a regular basis due to the power of budget CPUs. Furthermore, building a PC is incredibly easy, and consumers are less reliant on vendors. Even if you’re not comfortable with the process, most people should know at least one person capable of making a custom machine.
This is certainly Tim Cook’s largest blunder and it’s bound to reaffirm Apple’s out-of-touch attitude with the hardware market.