Apple and its rival Google have been accused of ripping off consumers by charging a 1000% mark-up for extra storage on tablets. This does not come as a surprise, at least not on Apple’s side, where the company has been rumored to overcharge customers for years.
According to Fuzilla via Which, tablet manufacturers can buy Flash storage at a market price of £5.95 for 16GB. However, consumers who purchase a 32GB iPad Air will have to pay £80 more than they would for the 16GB version. Google charges an extra £70 to increase the memory on its Nexus 10 from 16GB to 32GB, and Amazon charges £40 for the same storage increase on its Kindle Fire HDX 8.9.
Which described the pricing as “outrageous” and advised potential customers to buy a tablet with an SD or microSD slot and add a memory card for a fraction of the cost. They also pointed out that the amount of storage space advertised with the device does not represent the amount of space available for the customer’s information stored on the flash drive.
To better describe the spacing advertised compared to the available space, an example was given such as the 16GB Samsung Galaxy Tab 3, which has only 10GB left for users’ files after the operating systems and built-in apps are taken into account.