NVIDIA recently announced a major overhaul of the GeForce Experience software and intends to only provide GameReady drivers through this client. Additionally, the software will eventually require an e-mail address and NVIDIA account to access the optimized drivers. AMD has responded to this piece of information on their official Twitter account which reads:
No email necessary for AMD Drivers…unless you want to sign up for our newsletter. http://t.co/4oAcJajVYj
— AMD Radeon Graphics (@AMDRadeon) October 16, 2015
Any comments made on Twitter can be misconstrued and it’s impossible to know if this was a friendly jibe or attempt to discredit NVIDIA’s recent decision. Additionally, apart from the AMD faithful, I’m not entirely sure this kind of marketing endeavor is doing the company any favors. Some of you might remember the NVIDIA GTX 970 VRAM fiasco, and AMD launched a PR move to try to capitalize on the situation:
— Robert Hallock (@Thracks) January 28, 2015
In the past AMD has also tried a similar strategy through ‘The Fixer’ video series:
Currently, AMD is struggling in the discrete graphics card market, and the only way to change their fortunes is through innovative products which offers a legitimate alternative to NVIDIA hardware. Instead of making comments about the competition, they should focus on hiring the best engineering team and scaling back the marketing aspect.
What do you think of AMD’s response? Do you feel this kind of social media presence is helping or hindering AMD’s public image?