In a controversial move, Amazon will no longer be carrying competing video streaming devices that cannot serve Prime Video. Set to start October 29th, Amazon and its third-party marketplace sellers will no longer carry competing products like Google Chromecast and Apple TV. This effort is being done in an attempt to promote Prime Video, Amazon’s Video-On-Demand service, by removing devices that don’t work with said service.
Technically, there is nothing to stop Amazon from providing Prime Video on competing devices, said devices also come stock with competing streaming services. By removing competing devices, it also allows Amazon to promote their own streaming products like FireTV. Roku, Xbox and PlayStation devices will still be sold as they are compatible with Prime Video and for the last two, are way more than just streaming devices.
What is most interesting is that Amazon is banning marketplace sellers from carrying the banned items as well. It goes to show that Amazon is willing to lose some sales for these devices in the hopes of selling more of their own hardware and Prime service. It will be interesting to see how the marketplace sellers and users will respond to such heavy-handed tactics from Amazon.
Thank you Bloomberg for providing us with this information