Online retail giant, Amazon is a popular choice for consumers wanting to purchase goods at reasonable prices while relying on a proven track record in customer service. When compared to other stores, Amazon’s buying power is difficult to match and provides a huge array of items from electrical products to digital novels. According to research firm, Slice Intelligence, Amazon made up 39.3 percent of sales between November 1st and December 6th in the US market. This marks a significant increase from the 37.9 percent share last year during the same period. Ken Cassar, Vice President of analytics solutions at Slice provided an explanation for this success and said:
“Jeff Bezos was beaten up for a long time about the infrastructure investments he made and the drain on profitability it caused,”
“He is seeing the payoff on those investments.”
The chart shows Amazon’s astounding sales figures in the US market, and showcases how far behind many of the competing stores are. Amazon’s investment into infrastructure and their recognizable brand helps to encourage shoppers to spend money while remaining a loyal customers. Obviously, this is during the Thanksgiving and Christmas period so the data might favour Amazon at this time compared to other months. Whatever the case, this is an extraordinary achievement and emphasizes how important Amazon is as an etailer in the USA.